Advanced analytics and segmentation
The advanced healthcare research we conduct includes:
Segmentation: finding groups of particular interest for helping clients target their promotional activity
Conjoint analysis: prioritizing product features in product and communication development
Positioning studies: finding out what's driving clients' brands and how they perform versus their competitors'
Data Mining: finding those hidden treasures in data sets
Text Analysis: finding insights from unstructured and semi-structured data
Brand positioning
Brand attributes are an important part of doctors' decision-making, emotional branding can also be extremely powerful - after all, doctors are human beings, motivated by values and feelings. As such, brand positioning is an increasingly important tool for pharmaceutical marketers.
Customer Insights
We implement customer studies to obtain results that are actionable and meet specific objectives of each research. We work with you to define the scope of the study by designing a comprehensive questionnaire and implementing data collection. Our qualified and experienced project team is trained to convert data into useful analysis and creating a final report with all the key findings. Our research typically includes:
Customer purchase decision process
Customer satisfaction and loyalty
Recommendations to improve products/services
Competitor analysis
Detail follow-up
Detail Follow Up research provides invaluable feedback about the effect of representative sales calls on customers. You can learn the recall of target and competitor visits, spontaneous and prompted awareness of key messages and impact on behaviour.
We also regularly interview representatives in tandem with doctors to assess their own experiences.
Forecasting services
We combine superior therapeutic knowledge with simulation technology to predict the future market size and volume potential of pharmaceutical and biotech products. Using tailored or customized approaches, we can enable you to simulate future market scenarios and product characteristics, optimizing your market share potential and revenue - in real time.
Fieldwork services
Supplying international research project management and coordination for full service research agencies and consultancies, our area expertise and local market knowledge enables us to offer expert advice on sampling and methodologies.
Key opinion leader research
The thought leaders who affect the fortunes of pharmaceutical companies can often be an inaccessible resource. Opinion leader research is a powerful way of assessing three main areas of healthcare market research:
- How and why opinion leaders see a market being shaped
- Where and why they see a market or process evolving
- What developments they feel might enhance or derail the evolution process
Managed care and hospitals
Datagain offers hospitals, HMOs, and other healthcare systems in North America a range of resources to accurately assess performance. Our expertise includes:
Patient & member satisfaction including CAHPS
Customer Service Satisfaction
Brand & market share measurement
CAHPS
As a healthcare provider you may need to conduct the Consumer Assessment of Healthcare Providers and Systems (CAHPS®) for accreditation, but as a player on the increasingly competitive managed healthcare landscape, you need more than just data - you need analysis that shows you how you can best use your CAHPS data to benefit your brand. After we administer your CAHPS survey we can provide you with a full summary of the results including comparisons with past results, the NCQA national database findings, and the NCQA benchmarks that are used in the MCO accreditation process.
Home Health Care CAHPS
The Home Health Care Consumer Assessment of Healthcare Providers and Systems (HH CAHPS) Survey is a tool developed by the Centers for Medicare & Medicaid Services (CMS) to measure and publicly report the experiences of patients who receive services from Medicare-certified home health agencies. The study results can provide valuable insights to improve services and increase your competitive edge. We do much more than just project execution; we also provide actionable analysis that shows you how to use this data to grow your business.
Online research
Datagain has outstanding access to extensive opt-in doctor panels across the globe.
We offer total project management - from advising you at brief stage and guiding your pre-launch preparations to ongoing monitoring and coordination of your study, all underpinned by expertise in online research.
Patient / OTC research
Pharmaceutical companies are increasingly trying to reach consumers / patients direct through broadcast, print, the internet and other media.
Datagain Healthcare can help you to understand the impact of such spending. We seek to improve ROI for Direct To Consumer (DTC) marketing by pinpointing the best targets and identifying the most effective messages.
We offer a variety of data collection methods including pre-screened, low incidence condition sufferers (available for cost efficient research) and innovative proprietary approaches to pre-testing and ad tracking.
Our experience and expertise spans a large number of therapeutic areas including allergies, pain, mood disorders, erectile dysfunction, diabetes, osteoporosis, women's and men's health and overactive bladder.