Datagain’s social media services include end-to-end implementation combined with a robust distribution strategy to monitor, analyze, engage, then measure. We create the solution, listen to the conversation, create benchmarks by spotting trends, interact with customers enabling PR efforts, and provide context for web analytics via key performance indicators. Datagain Social Measurement gauges the overall online consumer awareness driving your brand, measures the effectiveness of programs designed to accelerate organic sales and identifies key online influencers and where they congregate.